Primally Pure: The Best Deodorant for Postpartum

Becoming a new mom changes everything—your routine, your hormones, and yes, even how you sweat. If you’ve noticed postpartum body odor or find yourself sweating more (especially during those middle-of-the-night feedings or postpartum night sweats), you’re definitely not alone. Our sweat glands go into overdrive during the postpartum period as our bodies adjust from pregnancy to the fourth trimester. 

That’s why finding a non-toxic deodorant that actually works is so important—not just for your comfort, but for your health.

My Primally Pure Experience: The Only Deodorant That Actually Worked Postpartum

I’ve been using non-toxic deodorants for years, and after fully detoxing from mainstream deodorant, I thought I had my natural routine down. But once I hit the postpartum period, things changed—the hormonal shifts were real, and suddenly, my postpartum body odor was back with a vengeance. And none of my clean, organic deodorants worked.

Then I tried Primally Pure, and honestly, it’s the only deodorant that completely got rid of my postpartum BO. Even through night sweats, hormonal changes, and long days and nights nursing my new baby, this deodorant held up. It’s gentle on sensitive skin, yet powerful enough to keep odor-causing bacteria in check—without the use of toxic chemicals, synthetic fragrances, or aluminum salts.

It’s rare to find a natural deodorant that feels this clean and still performs like the real thing. That’s why I keep coming back to Primally Pure—it’s become a daily staple for me! 

My personal favorite? The Vanilla + Citrus scent. It is light, clean, and covers any trace of postpartum BO—without being too heavily scented.

The Primally Pure Difference

Primally Pure’s natural deodorants are made with simple, organic ingredients you can feel good about using on a daily basis. Their formulas are free from aluminum, parabens, fragrance, triclosan, talc, propylene glycol and anything artificial—yet still incredibly effective at neutralizing odor-causing bacteria.

Each gentle deodorant by Primally Pure includes powerhouse 100% natural ingredients like:

• Organic Tallow from Grass-fed Cows, to moisturize and nourish deeply.

• Organic Arrowroot Powder, to nourish, soften and absorb moisture.

• Organic Coconut Oil, anti-inflammatory and anti-bacterial to soothe, moisturize and keep unwanted odor at bay.

• Essential oils, for natural scents that won’t overwhelm you (or your baby).

(If you’re sensitive to scents, they also offer a fragrance-free option.)

Why New Moms Should Switch to Natural Deodorant

As new moms, we go above and beyond to protect our babies—choosing non-toxic, organic products for their delicate skin and creating safe environments for them to grow. But we deserve that same level of care, too—safe, high-quality products that nurture our bodies while we nurture theirs.

During pregnancy and postpartum, your skin becomes more sensitive, and what you put on your body matters. Traditional deodorants and antiperspirants often contain aluminum salts, like aluminum chlorohydrate, to block sweat—but these can interfere with your body’s natural detox process and have been linked to endocrine disruption and even potential breast cancer risks. Protecting our bodies against hormone disruption, endocrine disruptors, and other toxic chemicals found in many personal care products should be a top priority—and if you're breastfeeding this benefits your little one as much as it benefits you!

The good news? Brands like Primally Pure are leading the way in creating safe, organic deodorants that actually work—without relying on harsh chemicals or fragrances (they don’t even use “natural fragrance”).

Why Primally Pure is the Best Deodorant for Postpartum

What makes Primally Pure stand out is how thoughtfully it’s formulated. For new moms navigating hormonal changes and postpartum recovery, the last thing we need to worry about is what's hidden in our deodorant. These hormonal shifts can also trigger stronger body odor (like, seriously strong!), but this aluminum-free deodorant keeps you fresh naturally. 

And, since it’s made without toxic substances, heavy metals, or harsh fragrances, you can apply it confidently knowing it’s safe for all those cozy snuggles where baby ends up in your armpit! This kind of peace of mind matters when you’re adjusting to your new baby and your postpartum body.

What to Expect During the Transition Period

If you’re switching from traditional deodorants, there’s usually a short transition period while your sweat glands adjust. You may notice more sweating or a bit of bad body odor for the first week or two—that’s totally normal, so hang in there mama! Your body is rebalancing and detoxing after years of using conventional deodorants that blocked sweat with aluminum. 

Stick with it! Within a few weeks, you’ll find your body naturally produces less odor as it restores its balance.

Here are a few simple ways to make the transition easier:

• Stay hydrated: Drinking plenty of water helps your body flush out toxins faster and supports your skin’s natural detox process.

• Use a gentle exfoliant: Exfoliating your underarms with a mild scrub or natural ingredients like baking soda or kaolin clay can help remove buildup from conventional deodorants.

• Try an armpit mask: A quick detox mask made with bentonite clay and apple cider vinegar can draw out impurities and help rebalance your skin’s pH.

• Use a charcoal deodorant: During the transition period, switching to a charcoal-based deodorant (like Primally Pure’s Charcoal Deodorant) can help absorb excess moisture, neutralize bad body odor, and speed up the detox process naturally.

• Wear breathable fabrics: Choose natural fibers like organic cotton to reduce bacterial growth and let your skin breathe during the detox.

• Be patient: The transition period usually lasts about one to three weeks—stick with your non-toxic deodorant, and your body will naturally find its balance again.

Once you’ve made it through this short adjustment phase, your natural deodorant will work more effectively—and your body will thank you for making the switch to a safer alternative.

Supporting Breast Cancer Prevention

In honor of Breast Cancer Awareness Month, on October 9th, 2025, Primally Pure is going beyond clean ingredients and making a real impact. They’re partnering with Breast Cancer Prevention Partners (BCPP) and donating proceeds—up to $45,000—to support breast cancer prevention and awareness.

As Primally Pure shares on their Breast Care Collection, “We’re partnering with BCPP and their belief that the products we apply play a vital role in our overall well-being—from preventing disease, promoting natural detoxification, and restoring wellness and hope, holistically.” It’s such a powerful reminder that the little choices we make—like switching to non-toxic personal care products—truly matter. Every small step toward safer ingredients supports not only our own well-being but also helps fund research and advocacy for women’s health everywhere.

Final Thoughts: Clean, Organic and Effective

Whether you’re a first-time mom deep into postpartum recovery, juggling two under two, or a seasoned mama of five, finding an effective deodorant option that’s both natural and safe is essential. The Primally Pure Deodorant line combines clean ingredients with antimicrobial properties and a range of beautiful essential oil blends (or unscented if you prefer) to keep you fresh without compromise.

This isn’t just another skin care product—it’s a small daily ritual that supports your body, your baby, and your health. And as mamas, that’s something we all deserve.

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