Best Non-Toxic + Eco-Friendly Toothpaste Brands
The Importance of Using a Non-Toxic Toothpaste
Are you tired of the harsh chemicals in conventional toothpaste? I was too. Toothpaste is something we put into our mouths every single day, so I want it to be free from toxic ingredients and safe for my whole family.
At the same time, oral health is super important—I want a toothpaste that not only cleans but also helps prevent tooth decay, protect enamel, and keep our smiles strong. That’s what led me down the path of trying out different non-toxic and eco-friendly toothpaste brands to find what truly works.
The good news? Switching to a safer toothpaste is such a simple swap that can have a big impact on both your health and your family’s health. And the bonus is that many of these non-toxic toothpaste brands are also eco-friendly, cutting down on plastic waste and using sustainable packaging. And brands like Bite and Davids are showing us that toothpaste can protect our teeth and the planet.
My Favorite Tool for Researching New Products
When I’m looking into a new toothpaste brand, I always check the ingredient label. But honestly? Reading through chemical names in the middle of a grocery store with a toddler tugging on me was never easy.
Then I discovered the EWG Skin Deep Database, and it quickly became my favorite resource. It rates products based on their ingredients, health concerns, and environmental risks. Each product gets a score, and you can click through to learn what specific ingredients do and why they may be concerning.
This tool has been a game-changer for me when choosing toothpaste (and other personal care products) because I can make an informed decision quickly, without having to memorize an exhaustive list of “bad stuff” to avoid.
The Top Non-Toxic and Eco-Friendly Toothpaste Brands
Finding brands that truly put our health first can be overwhelming. That’s why I’ve put together this list of the best non-toxic toothpaste brands—options that are safer, effective, and in many cases, eco-friendly too. These are the pastes and tabs I’ve personally tried, plus some well-researched recommendations backed by EWG ratings.
1. Dr. Jen 10% Nano Hydroxyapatite Strawberry Toothpaste
This one is hands down my favorite for kids. It uses nano hydroxyapatite, a science-backed fluoride alternative that helps remineralize teeth and strengthen enamel. My daughter loves the strawberry flavor, and I love that it’s free from harmful chemicals.
We rotate between this and a fluoride toothpaste to balance tooth strength with minimal fluoride exposure.
Fluoride-free
10% nano hydroxyapatite
2. Dr. Jen Super Paste
This formula combines the power of fluoride with nano hydroxyapatite. Together, they help rebuild tooth structure while keeping everything clean and fresh. I love the transparency of their ingredients—no hidden bad stuff.
Contains fluoride + nano hydroxyapatite
3. Dr. Jen Fluoride-Free Cool Mint
This version is my husband’s favorite. It’s refreshing, leaves your mouth super clean, and is also powered by nano hydroxyapatite. We alternate between this one and the Super Paste for variety.
Fluoride-free
10% nano hydroxyapatite
4. Bite Toothpaste Tabs
If you’re aiming for a zero-waste lifestyle, Bite is a perfect choice. Instead of a tube, you get toothpaste tabs in a refillable glass jar. Just pop one in your mouth, chew, and brush—it foams lightly and cleans really well.
Their refill program makes sustainability easy, and I love that they ship in compostable pouches.
Zero-waste toothpaste option
Fluoride or fluoride-free available
Refillable jars + sustainable packaging
5. Boka Toothpaste
Boka uses nano hydroxyapatite instead of fluoride and comes in fun flavors like Orange Cream (yes, it tastes like a creamsicle!). It’s gentle, effective, and easy to order online.
Fluoride-free
Nano hydroxyapatite formula
6. Tom’s Silly Strawberry With Fluoride
This one is my go-to fluoride option for kids. It’s dye-free, has a kid-approved flavor, and earns a decent EWG score. My daughter actually enjoys brushing with this one, which makes bedtime routines much easier.
Contains fluoride
Dye-free
7. Attitude Natural Care Whitening Toothpaste (With Fluoride)
Attitude makes a clean, fluoride toothpaste that also has whitening benefits. They’re EWG Verified, which gives me peace of mind.
Contains fluoride
EWG Verified
8. Attitude Natural Care Whitening Toothpaste (Fluoride-Free)
Prefer fluoride-free? Attitude has that too. It’s whitening, vegan, and also EWG Verified.
Fluoride-free
EWG Verified
Vegan
9. Davids Natural Toothpaste
Davids is one of my favorite eco-friendly options because they package their paste in recyclable metal tubes instead of plastic. Each tube comes with a little key tool to help squeeze every last bit out.
Fluoride-free
EWG Verified
Recyclable metal tube packaging
10. With My Lemonade Toothpaste
This brand uses organic and natural ingredients, and while I haven’t personally tried it yet, the lemonade flavor sounds so refreshing. It’s cruelty-free, vegan, and PETA certified.
Fluoride-free
Cruelty-free
Vegan
11. Botaó Baby Strawberry Fluoride-Free Toothpaste
We haven’t tried this one yet, but I would feel comfortable using this toothpaste in my daughters teeth brushing routine!
EWG verified
Fluoride-free
Paraben-free
Sulfate-free
SLS-free
Free from artificial flavors
Dye-free
12. Viva Doria Natural Tooth Powder
This toothpaste powder by Viva Doria is another great alternative to traditional toothpaste! It comes in a glass jar, which helps to reduce plastic waste!
Made in the USA
Final Thoughts
Choosing a non-toxic toothpaste may feel like a small change, but it’s one that makes a big impact. We use toothpaste multiple times every day, so switching to a brand that avoids harmful chemicals while still protecting your oral health is one of the easiest ways to care for yourself and your family.
What I love most is that many of these brands are thinking beyond just health—they’re also focused on sustainability. From refillable jars to recyclable tubes, these eco-friendly toothpaste options reduce plastic waste while keeping your smile bright.
So whether you’re looking for fluoride, fluoride-free, zero-waste, or kid-friendly options, there’s a non-toxic toothpaste here that can fit your family’s needs. Making the switch is not just good for your teeth—it’s good for the planet too.
Latest on the blog
